Physician Engagement – 10 Steps to Success

Presentation Summary

Our ability to partner with physicians has become critical in this era of healthcare reform.  It’s one thing to employ physicians.  It’s quite another to have a committed and engaged group of physicians who fully collaborate with your organization.  After 25 years of working with physicians and physician leaders, I’ve distilled the keys to physician engagement into 10 straightforward, clear, and concise steps that any organization can use.

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Presentation Outline

Using examples from my own experience and case studies from top performing organizations, I review 10 steps that the participants can take to improve physician engagement.

  1. The Physician Culture

Engagement with any group requires insight into their culture.  It’s this insight that provides the foundation of your engagement plan.   In Step 1, I compare physician and administrative cultures and review how to manage the differences.

  1. Seek First to Understand

“Seek first to understand,” is one of Stephen Covey’s principles from his best seller, The 7 Habits of Highly Effective People.  Giving your physicians an opportunity to share their top concerns is an important step in creating strong, positive relationships.  I provide practical tips using case studies from my own work and suggestions from noted authorities in the field.

  1. What Not to Do – 8 Ways to Guarantee Disengagement

Knowing what “not to do” is often more important than knowing “what to do.” Serious missteps will derail your engagement program.  Case studies and personal experience from the participants and myself illustrate the main points.

  1. What’s Most Important to Physicians?

What’s most important to physicians?  Having top quality clinical staff, a responsive and respectful administration, or participation in the organization’s governance?  Together, we explore these and many more characteristics of the physician’s work environment that rank high of their “what’s most important to me” list.

  1. Use Data to Foster Engagement

Physicians are data driven.  They’re trained as scientists. They place a high value on objective, concrete information.  They respond to data in an immediate and predictable fashion.  Using two case studies, I show how data and information is key to physician engagement.  In fact, this is the cornerstone of top performing quality programs.

  1. The Silver Bullet

I have used one of the most powerful engagement tools as my “secret sauce” for more than two decades.  You will be surprised at its simplicity and how it works time and again.

  1. Who’s The Boss?

Physicians were trained to be the “captain of the ship.”  But this leadership model is being replaced by a team approach to care, management, and governance.  But physicians see this as a lost of control. I explore ways to manage this transition including shared leadership models that create powerful physician partnerships.

  1. Time is Currency

Time is the currency of physician income.  It’s essential that you use this resource wisely; otherwise strong physician relationships may not develop.  I review a set of guidelines that will never let you down.  You will move one more step in the right direction when you get this one right.

  1. Leverage Physician Leaders and Early Adopters

Physician leaders are a large, untapped resource in most organizations.  Mobilize your leaders and the physicians who are willing to try out new ideas and you’ll get a huge lift to your engagement efforts.  I provide a practical, common sense roadmap to organize key physicians into one of your most effective resources.

  1. Structures and Models

Business models are the first thing consultants offer when asked about physician engagement.  I cover some of these models, but I also show that they aren’t always needed.  Case studies illustrate my key points.

Wrap up

I close with a summary of the 10 Steps to Physician Engagement and share a checklist participants can use when they return home.

Target Audience

This presentation is ideal for:

  • Physician leaders in hospitals, medical groups, and integrated systems
  • Administrative and nursing leaders, including directors and managers
  • Physician relations and medical staff personnel
  • C-Suite executives
  • Board members

I have spoken on this topic at board retreats and strategic planning sessions, to quality and safety leaders, groups of physicians, hospital CEOs, healthcare finance professionals, and a variety of vice presidents, directors and managers.

Available Formats

This presentation is packaged as a keynote or workshop, 45 min to a half day in length.   The content will always be customized to meet the needs of your organization.

Learning Objectives – Intended Outcomes

At the end of the presentation participants will be able to:

  • Describe the 10 critical elements in effective physician engagement plans
  • Develop a plan to improve physician engagement
  • Implement a successful physician engagement and communication campaign

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